Anne Bontour studied law and marketing and graduated with a bachelor from Paris 1 Panthéon-Sorbonne University in 2001. Then, she worked for a couple of
companies in marketing and supervised several countries in Europe and Africa. She went on to launch her own venture (Iroisie Organic Skincare). Currently, she is a Ph.D. student at Paris 1 Panthéon-Sorbonne University. Her research deals with human behavior, the human mind, and consumer self-esteem in the context of cosmetic brands.